SOCIAL MEDIA FOR SMALL BUSINESSES IN HAWAII

INCREASE BRAND AWARENESS AND DRIVE TRAFFIC TO YOUR WEBSITE WITH SOCIAL MEDIA STRATEGY & MANAGEMENT

The first key to meeting your goals is to have a Social Media Strategy roadmap.

As a small business in Hawaii, having a social media strategy is vital when it comes getting seen in today’s digital world. Posting to social with no strategy is the same as making a dessert without the proper measurements of ingredients—the results are always off!

Having a strategy provides a platform to build relationships with potential customers, gain valuable insights into what’s working and staying competitive.

By investing in a social media strategy, small businesses in Hawaii can effectively showcase their unique offerings, connect with their community, and drive business growth.

  • Specific
    Measurable
    Attainable
    Relevant
    Time-bound

    First step to creating a social media marketing strategy is to establish your objectives and goals.

    Without goals, you have no way to measure your success or your social media return on investment (ROI).

    An example of a SMART goal for your business might be “Grow our Instagram audience by 50 new followers per week.”With SMART goals, you’ll make sure your goals actually lead to real business results, rather than just lofty ideals.

  • Understanding your audience and their preferences on social media is best for crafting content they will engage with and share.

    This is crucial for converting your social media followers into loyal customers.

  • Conducting a competitive analysis helps you identify your rivals and evaluate their strengths and weaknesses.

    This understanding gives you a clear picture of industry standards and helps you set your own social media goals.

  • Your social network audit should clarify the purpose of each of your social media accounts.

    If you find that one of your accounts purpose is unclear, consider its value. It may need an overhaul or it could be outdated therefore no longer useful.

  • After choosing which networks you’re going to use, optimize your profiles to fit your strategy. Ensure all fields are filled, include relevant keywords, and use proper sized images.

  • Your brand should be unique, but you can still get inspired by other successful businesses social media accounts.

    Check the business sections of social networks for successful brands and stories.

  • Having awesome content is crucial, but it’s vital to schedule when you’ll share it for maximum impact.

    Your social media calendar should also include time for audience interaction.

  • Your social media strategy may not be perfect on the first try. As you implement and track results, you'll discover what works and what doesn't, then adjust accordingly.

HOW I BUILD YOUR STRATEGY

Monthly Social Media Management Plans

To ensure that your social media channels remain active, engaging, and aligned with your strategy, monthly management is highly suggested for the day-to-day execution

STARTER PLAN

$150/month

1 SOCIAL NETWORK

2 IMAGE POSTS PER MONTH

SOCIAL MEDIA STRATGEY IMPLEMENTATION

ACCOUNT MANAGEMENT

CONTENT CALENDAR & PUBLISHING

GOOD PLAN

$250/month

1 SOCIAL NETWORK

4 IMAGE POSTS PER MONTH

SOCIAL MEDIA STRATGEY IMPLEMENTATION

ACCOUNT MANAGEMENT

CONTENT CALENDAR & PUBLISHING

BETTER PLAN

Popular

$350/month

2 SOCIAL NETWORKS

4 IMAGE POSTS PER MONTH

4 BLOG POSTS PER MONTH

SOCIAL MEDIA STRATGEY IMPLEMENTATION

ACCOUNT MANAGEMENT

CONTENT CALENDAR & PUBLISHING

1 HOUR A MONTH OF FOLLOWER ENGAGEMENT

BEST PLAN

$550/month

2 SOCIAL NETWORKS

4 IMAGE POSTS PER MONTH

4 BLOG POSTS PER MONTH

2 VIDEO POSTS PER MONTH

SOCIAL MEDIA STRATGEY IMPLEMENTATION

ACCOUNT MANAGEMENT

CONTENT CALENDAR & PUBLISHING

2 HOURS A MONTH OF FOLLOWER ENGAGEMENT

BREAKDOWN OF SOCIAL MEDIA MANAGEMENT SERVICES

SOCIAL NETWORKS

Based on your social media strategy, I’ll help you determine which social network/s (Instagram, Facebook etc.) will work best for your social goals and business objectives.

POSTS PER MONTH

I'll capture or source relevant imagery, design branded posts, and write blog content centered around topics outlined in your social media strategy.

ACCOUNT MANAGEMENT

I will provide ongoing administration, maintenance, and optimization of your social media strategy on your chosen network.

CONTENT CALENDAR & PUBLISHING

Every month, I will create a content calendar outlining the posting schedule for each social media platform and then publish it on that date as promised.

FOLLOWER ENGAGEMENT

Every month, I will actively interact with your followers comments and other users who engage with the brand's content or mention the brand on social media.

VIDEO POSTS

Included in the 8 posts a month are 2 custom video posts on your networks of choice.